A carbon footprint is the total greenhouse gas emissions caused by the activities of an individual, organisation, event or product. It’s expressed as a carbon dioxide equivalent (CO2e) and accounts for the six key greenhouse gases covered by the Kyoto Protocol. Here are the benefits to a business calculating its carbon footprint:
1. Understand how any actions you take reduce your impact.
2. You can report the figure for marketing or corporate responsibility purposes.
3. Communicating your footprint to staff can show them you’re making progress and encourage them to help reduce it further.
4. You’ll know where you stand (see what I did there?). Many companies publish their carbon footprint and it can show how you’re doing compared to competitors. (Did you know 67% of UK consumers are more likely to buy a product with a low carbon footprint?).
5. Meet the mandatory reporting requirements of climate change legislation, such as the Carbon Reduction Commitment, if any apply to your business.
6. Understand what impact your organisation is having on climate change.
7. Provide customers with valuable information about the products or services they purchase.
8. Make it easier for your customers to calculate their own carbon footprint.
9. Enhance your brand reputation. 44% of UK consumers would switch to a lower carbon product, even if it was not their first choice.
10. Reducing your carbon footprint can save your business money!