Social enterprise Newground is encouraging DIY enthusiasts to “Kick out the cans” this April.
Newground, a member of the Together Housing Group, is working with Crown Paints and Nimtech to recycle old or surplus paint and cans in exchange for a 20 per cent discount voucher.
The paint will be then distributed to community projects and charitable groups by Newground.
Mark Lloyd, Sustainability Manager for Crown Decorating Centres, said: “The Easter break is an opportunity many people take to have a bit of a clear out and we hope this year people will get on board with our recycling scheme.
“Customers can bring up to 10 containers on each visit during the Kick Out The Can fortnight, and as statistics tell us there are around 54 million litres of unused paints being stored across the country, we’re hoping to see plenty of paint brought into store.
“The returned paint is sent to our headquarters for re-processing by social enterprise Nimtech. Then the paint will be distributed to community projects and charitable groups nationwide by regeneration charity Newground.
“Last year we helped transform communal gardens, park benches and youth centres as well as providing paint for a social housing apprenticeship scheme.
“We’d like to support more of these schemes this year – which is why we’re asking all our customers to Kick Out The Can and return their surplus paint to their local Crown Decorating Centre.”
The initiative will allow customers to recycle unwanted paints and woodcare products from March 30th to April 11th in return for a 20 per cent discount voucher which can be used until July 31st, 2015.
To find out more about your local Crown Decorating Centre including opening times and offers in-store, visit www.crowndecoratorcentre.co.uk.